Maria!
Hi,I'm Maria!
I craft innovative marketing strategies that connect brands with their audience and drive growth through creative and data-driven campaigns.
🚀Product & Marketing Strategy Manager
🎮 Tech & Gaming Specialist
What sets me apart:
Creating data-informed marketing strategies for game launches.
Developing user-centric campaigns based on behavioral insights.
Leading product positioning through clear, compelling storytelling.
Building effective campaigns within resource constraints.
With 4 years of hands-on experience in marketing within the gaming and entertainment tech industry, I've evolved into a versatile strategist who bridges creativity with analytical thinking.​​
In my current role, I successfully secured and managed a strategic partnership with Xbox, leading to a comprehensive go-to-market campaign that exceeded our launch targets.
My strength lies in combining technical understanding with user psychology. I blend UX design principles with data-driven insights, ensuring our product messaging resonates with both gamers and industry stakeholders.
My background in gaming and digital marketing enables me to craft strategies that speak to our core audience while driving measurable results.
Career
Highlight
Project: Enigma of Fear
Role: Product Marketing Manager
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Top 2 Best-Selling Game on Steam in Brazil with +80k copies sold and +230k wishlists.
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+59k Twitch viewers at launch and played by top influencers like Alanzoka, Roier, and BadBoyHalo.
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Xbox Sponsorship via ID@Xbox Developer Acceleration Program.
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Led sprint planning, marketing strategies, and client/developer communication, ensuring project success and positive community engagement.
Qualifications
Education
Marketing Research Fundamentals
SMstudy - Sept 2024
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Google Analytics Certification
Google Career Certificates - Apr 2024
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​"Elas na IA" Mentoring Program - More Women in Tech and WoMarkersCode
Microsoft - May 2024